Overview
Give your most important consumers a robust offer with the ability for them to share the exclusive offer with a select number of friends! An important aspect of the Friends and Family program is the ability to nurture consumers—both advocates and their friends. This program has two primary email to nurture the experience:-
Advocate Earned Reward Email - the original announcement email inviting consumers into the friends and family program with their coupon code
- These emails are set up to drip to a consumer X number of days after the launch. If you would like these to send on an exact date, please let the Extole team know.
- Friend Earned Reward Email - the “share email” that goes to the invited friend with their coupon code (note: this email replaces the refer a friend “Share Email”)
Assets
Below are the assets your creative team will need in order to use a Friends and Family program:
Learn more about image containers and their behaviors here.