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Overview

Earned Reward Emails are triggered messages sent when an Advocate or Friend completes a qualifying action and becomes eligible for a reward. These emails confirm reward eligibility and provide the next step to redeem or use the reward, such as a coupon code or a Tremendous redemption link.

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Types of Earned Reward Emails

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Coupon Rewards: Promo Code or Discount

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Recommended Email Content

Include essential information above the fold:

• A clear headline (example: “You earned X% off” or “Here’s your $Y reward”)
• The coupon code displayed prominently
• An optional CTA (example: “Use code” or “Shop now”)

Include key terms and constraints:

• Expiration date
• Minimum spend
• Exclusions or eligibility rules

Need help adding coupons? Follow the guide How to Reward with Coupons.

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Tremendous Rewards: Gift Cards or Cash Equivalents

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Recommended Email Content

Keep the message concise and action-oriented:

• A short confirmation (example: “Your reward is ready”)
• One primary CTA (example: “Redeem reward”)
• Brief instructions aligned to your flow:
  • “Choose your reward option”
  • “You’ll receive a follow-up email to complete redemption” (include only if applicable)

Need help adding Tremendous? Check out How to Send Rewards with Tremendous. If you are sending rewards via Tango Card, learn more here.

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Reward Reporting Tools

Extole provides reporting to help you monitor and analyze reward fulfillment:

• Earned Rewards Report : Tracks who earned each reward, fulfillment status, and supplier type.
• Reward Transitions Report : Shows reward state changes with timestamps, values, and suppliers.
• Rewards by State Report : Displays counts by status over time, with filters for test and production environments.

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Key Metrics for Earned Reward Emails

Use these metrics to monitor deliverability, engagement, and reward outcomes:

• Triggered : Number of times the email was initiated.
• Delivered (Deliverability Rate) : Delivered ÷ Triggered.
• Unique Open Rate : Unique Opens ÷ Delivered.
• Click-to-Open Rate (CTOR) : Clicks ÷ Unique Opens.
• Sent to Redeemed Rate : Percentage of issued rewards that were redeemed.
• Share Rate : Measures whether recipients go on to share the program as Advocates. This is especially relevant when Friends convert.

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Best Practices for High-Performing Earned Reward Emails

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Make It Immediately Clear

Design for clarity and focus:

• One clear message (example: “You earned X”)
• One clear action (example: “Redeem” or “Use code”)
• Simple instructions in 2 to 4 bullets

This is especially important for Tremendous flows that require multiple steps.

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A/B Test Key Elements

Extole supports A/B testing of email drivers, including:

• Subject lines (example: “Reward earned” vs. “Your code inside”)
• CTA text (example: “Redeem now” vs. “Choose your reward”)
• Layout decisions (example: placing the code above the fold)
• Reminder strategy, such as optional follow-up emails