Key Concepts for Referral Marketing
- How Extole recognizes advocates and attributes referrals
- Impact of marketing plan and reward on program success
- Who to reach out to at Extole for support
- Understand the difference between the visit type and quality filters
Key Activities for Managing your Campaigns
- Duplicate a campaign, apply and publish changes
- Update copy & creative in the Campaign Editor
- Schedule a new campaign to go live
- Understand program performance from your dashboard as compared to benchmarks
- Run recommended reports from the Reports page
- Create a promotion link for new CTAs
- Upload and send emails to Audiences
- Investigate a reward inquiry and understand reasons they may not have been rewarded