Overview

We offer the ability for your consumers to add a reward as a pass in their mobile wallets! Advocates and Friends can do this from their earned reward emails. Simply toggle on “Mobile Wallet Button” and set your “Mobile Wallet Button Text” in the Overview tab. Screen_Shot_2021-04-06_at_12.01.14_PM.png

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This feature has 3 distinct pieces:

An iOS native mobile wallet pass, compatible with iOS devices
An iOS-issued mobile wallet pass, compatible with Android devices using the WalletPasses app
A desktop landing page prompting users to open their pass on their mobile device by scanning a QR code

This article will walk through the creative elements required to make use of the wallet passes feature.

Overview Variables

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Creative Variable Name	Uses
Company Logo Image	Shows in the upper left-hand corner of the microsite (see below) to reinforce your brand. Also typically used as the Pass Logo.
WalletPasses Button	Prompts users to download their pass to their mobile Android device using the WalletPasses app. This is visible on the mobile reward pass destination.
Pass Logo	Typically the same as the Company Logo; shows in the upper left-hand corner of the pass.
Pass Strip	Can call out what the pass can be used for. In our example, it’s the image that says “Take 20% off your next purchase!”.
Label for Name on Pass	Typically left as “Name”; signifies who the pass belongs to.
Label for Coupon Code on Pass	Typically left as “Coupon Code”; calls out the coupon code associated with the reward.
Label for Terms on Pass	On the back of the pass, how the Terms and Conditions should be referred to. Typically left as “Terms and Conditions”.
Label for Updates on Pass	On the back of the pass, how the Updates section should be referred to. Typically left as “Updates”.
Text for Updates on Pass	Any updates you’d like to call out on the back of the pass.
Pass Barcode Type	Valid Values: QR, PDF_417, AZTEC, CODE_128
Text for ‘Back’ Button on Back of Pass	On the back of the pass, what the user clicks on to return to the front of the pass. Typically left as “Back”.
Wallet Pass Font Family	What font family the pass fonts belong to.

Reward.pkpass

Creative Variable Name	Uses
Reward Pass Description	A description for the pass; usually left as the Company Name.
Reward Pass Organization Name	The name of the organization issuing the pass (that’s you!).
Icon Image URL	The URL where the icon image is hosted. This defaults to your company icon, as set in the Overview tab.
Logo Image URL	The URL where the logo image is hosted. This defaults to your company logo, as set in the Overview tab.
Strip Image URL	The URL where the strip image is hosted. This defaults to the Pass Strip, as set in the Overview tab.
Background Color RGB	The background color of the pass. Use Syntax: redValue,greenValue,blueValue e.g. 255,255,255
Foreground Color RGB	The foreground color of the pass. Use Syntax: redValue,greenValue,blueValue e.g. 255,255,255
Label Color RGB	The color for the text labels on the pass.
Barcode Type	Valid Values: QR, PDF_417, AZTEC, CODE_128
Label for Coupon Code on Pass	Typically left as “Online Code”; calls out the coupon code associated with the reward.
Label for Name on Pass	Typically left as “Name”; signifies who the pass belongs to.
Label for Terms on Pass	On the back of the pass, how the Terms and Conditions should be referred to. Typically left as “Terms and Conditions”.
Terms Text	The terms and conditions of using the pass.
Pass Updates Label	On the back of the pass, how the Updates section should be referred to. Typically left as “Updates”.
Back Field Change Message	This is the text value for the alert that is displayed when the value associated with the Updates field is updated. The change value text must contain the escape value %@, which is replaced with the field’s new value.

Desktop Landing Page

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Creative Variable Name	Uses
Microsite Banner Image for Desktop	Shows as the image at the top of the microsite on desktop. Recommended image size 2800 x 800 px in .png or .jpg format.
Microsite Banner Image for Mobile	Shows as the image at the top of the microsite on mobile. Recommended image size 1080 x 900 px in .png or .jpg format.
Prompt to Scan QR Code	Something like “To add to your mobile wallet, scan this QR Code”.
Prompt to Print Pass	Something like “Print my pass”.
Background Image Headline Copy	Something like “Your reward is here!”.
Heading Text	Something like “You earned it”.
Coupon Code Copy Instruction	Something like “To redeem online, copy your code and enter it at checkout”.
Terms Text	The terms and conditions that show on the preview of the pass.

General Information About Tango Gift Cards Rewards Overview and FAQ

Platform Overview

Programs & Campaigns

Dashboards and Reporting

Audiences & Segmentation

Rewards Management

Strategy & Best Practices

Notifications & Troubleshooting

Compliance & Policies

User Management

Flow Campaigns

Using Reward Passes with a Mobile Wallet

Overview

Overview Variables

Reward.pkpass

Desktop Landing Page

​Overview

​Overview Variables

​Reward.pkpass

​Desktop Landing Page

Overview

Overview Variables

Reward.pkpass

Desktop Landing Page