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As consumers engage with your marketing programs, their actions generate events such as impressions, shares, clicks, registrations, and purchases. All events are scored by our quality rules, and are then either approved or declined based on Extole’s fraud detection rules and automated workflows set by you, our clients. Each event is given a status based on whether or not the event was flagged by Extole’s quality rules. To see a list of all the events in your referral program, click Event Live View under User Support in the sidebar. You can filter the events by type (impression, click, share, registration, conversion, account opening, quote submission, application — any event that occurs in your programs!), quality score (passing, suspicious), campaign, share channel (email, Facebook, Twitter, etc), time of event, or review status (pending, approved, declined, campaign stopped, or fulfillment error).
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Alternatively, you can search for a specific person’s events by clicking User Support in the sidebar. The following table contains definitions for some of the common event types, but note that these events are dependent on your specific implementation: You can view the reason an event was flagged by clicking on the event itself (purchase, register, etc) and scrolling down to the “Quality Rule Results” section: Screen_Shot_2019-02-20_at_12.54.38_PM.png If you would like to alter the status of an event (approve or decline it), you do this by navigating to Approvals and then clicking the desired action button on the far right of the event. Screen_Shot_2019-02-20_at_12.57.44_PM.png Not all approved events get rewarded, even if the event passed the set of quality rules you may have configured. This may occur because the event did not pass reward rules. To learn more about our reward rules, click here. To understand why a specific approved event did not send a reward, you can click on the event and scroll to Approval History. Here Extole displays all of the reasons that a reward was not sent. Screen_Shot_2019-02-20_at_3.35.28_PM.png Feel free to contact support@extole.com with any questions.