| Program (required) | The program in which the event occurred. |
| Campaign (required) | The campaign in which the event occurred. |
| Event (required) | The type of event you are creating. This will likely be an “outcome” event — a registration, conversion, account opening, subscription purchase, quote submission, etc. If the event you’re looking for does not show up, that means it is not an enabled event for the campaign in which you’re creating an event. Please contact your CSM or Extole’s Support team if you need help creating an event. |
| Email (required) | The email address of the friend who made the registration/conversion |
| Promotion Source | The promotion that the advocate viewed and then shared from — this is the promotion source that you want this event to track to. |
| Partner Conversion ID | The unique identifier for the event, such as an order number or account number. This field has a max length of 38 characters. |
| Event Time | The date and time when the event occurred. |
| Event Value | The value of the event, such as a cart value or funding amount. |
| User: Email | The email address of the person you’re creating the event on behalf of. If this is a referred event (such as a registration, conversion, account opening, etc.), this is the email address of the friend. If this is an advocate event (such as a share), this is the email address of the advocate. |
| User: Partner User ID | The unique identifier (e.g. account ID, member ID) for the person you’re creating the event on behalf of. If this is a referred event (such as a registration, conversion, account opening, etc.), this is the unique identifier of the friend. If this is an advocate event (such as a share), this is the unique identifier of the advocate. |
| User: First Name | The first name of the person you’re creating the event on behalf of. If this is a referred event (such as a registration, conversion, account opening, etc.), this is the first name of the friend. If this is an advocate event (such as a share), this is the first name of the advocate. |
| User: Last Name | The last name of the person you’re creating the event on behalf of. If this is a referred event (such as a registration, conversion, account opening, etc.), this is the last name of the friend. If this is an advocate event (such as a share), this is the last name of the advocate. |
| Advocate: Email | The email address of the advocate if this is a referred event (such as a registration, conversion, account opening, etc.). |
| Advocate: Partner User ID | The unique identifier (e.g. account ID, member ID) for the advocate if this is a referred event (such as a registration, conversion, account opening, etc.). |
| Advocate: First Name | The first name of the advocate if this is a referred event (such as a registration, conversion, account opening, etc.). |
| Advocate: Last Name | The last name of the advocate if this is a referred event (such as a registration, conversion, account opening, etc.). |
| Additional Event Data | A list of optional parameters to include with the referral. The most common parameter is coupon_code, used to indicate the coupon a friend used on their purchase event. |
