Overview
The Candescent Digital Banking platform is designed to help banks and credit unions offer their users the digital banking experiences they demand and compete with industry leaders in every way. With the Extole and Candescent Digital Banking SAML integration, you can quickly launch a frictionless and secure referral program for your members in Digital Banking. With this integration, you can place calls-to-action (CTA) for your referral program throughout your online and mobile banking experiences to encourage current members to refer their friends. When a member taps on a CTA, Candescent will send an IdP-initiated SSO request (via SAML) to Extole to ensure that only current, logged in members can access your referral program with ease. Candescent will utilize the SAML 2.0 Web Browser SSO Profile to federate the members Candescent Digital Banking Identity securely to Extole. Upon validation of the SAML assertion, Extole will establish an appropriate security session for the member so that they can access the referral content.Prerequisites
User Flow
Extole’s integration with Candescent is designed to give your members a smooth and secure referral experience. To get a better sense of how members will interact with your program, let’s take a look at a standard user flow.
The referral experience begins when an existing member opens an email promoting your referral program or sees a promotion in your online or mobile banking encouraging them to refer a friend. When they tap on a CTA, their login credentials will automatically be verified through Candescent’s SAML SSO authentication. Once authenticated, members are then taken to a sharing experience, which is hosted by Extole but branded for your credit union where they can share the program with their friends via email, native share, or a variety of other channels.
Friends then receive an email or a direct message with the advocates (referring member) share link or they may see the share message on social media. When the referred friend clicks on a share link, they will be directed to your website and encouraged to apply to open an account.
Once referred friends have opened their account and taken any other actions (such as setting up direct deposit) you’d like for them to take in order to receive their reward, Extole will release rewards for the advocate and the referred friend. If you are rewarding in statement credits, Extole can use the user ID that gets passed to Extole through the Candescent integration in order to post statement credits to your core banking system for fulfillment, making a seamless and real-time rewarding experience that your credit union and members will love. Extole also has a robust pre-paid and gift-card catalog for turn-key reward fulfillment.
Remember that Extole programs are completely customizable and your team at Extole is dedicated to helping you find the best solution for your goals.
Integration
Initiate the Connection with your Candescent Relationship Manager
The Extole and Candscent integration is handled entirely by your Extole and Candescent teams. In order to start the integration process, talk to your Candescent Relationship Manager about Extole to discuss set-up and pricing.Create Trackable Promotion Links in My Extole
If you haven’t already, you will want to add CTA’s for your referral program in the places where your members are the most engaged, such as in the Settings Menu, the Accounts Dashboard, and the Primary Dashboard in both your online and mobile banking applications. To ensure that members are taken to your share experience when they tap on a referral program CTA, you will need to include an Extole promotion link for each CTA placement. To create a promotion link, follow Extole’s Help Center documentation or submit a request to your Extole implementation or client success manager.Candescent Digital Banking sets up the SAML Connection
Your team at Candescent will conduct all of the setup necessary for your IdP-initiated SSO request flow (via SAML). This flow will be implemented in online and mobile banking to ensure that all members attempting to participate in your referral program are authenticated members.Extole Configures Program to use SAML Integration
On the Extole side, your team will work directly with Candescent to configure your referral program accordingly. This step will include deciding what data needs to be passed from Candescent to Extole. Typically, the data includes the following pieces of information.
The SAML integration will be completely unnoticeable to current members who are already logged in. If a member is not logged in to their account when they click on a referral program CTA, they will simply be prompted to enter their credentials before being automatically redirected to the share experience. During this process, the information detailed in the table above will be passed into your Extole program.