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Referral marketing is all about people. It’s about your customers advocating your brand, product, or services with their friends and family. Without people, you wouldn’t have referrals. That’s why Extole makes it easy for you to identify the people that influence conversions and make your program hum. Quickly see who is advocating and who recently became a customer through your referral program. Use these customer segments to target promotions to the right people at the right time:
  • surprise and delight top advocates by sending them a thank you gift
  • create a super advocate campaign with a unique reward structure
  • re-engage dormant advocates through targeted email promotions
  • highlight your advocate of the week in social promotions
  • reach out to your new customers and invite them to join the referral program as an advocate

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Tour Your Customers

The Reports tab has a Segments & People section that contains a number of reports you can run. For more on Reports, see here.

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Customer Details

Each customer row shows contact information and data details in relation to the selected segment and filters.

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What the numbers mean

  • Shares - displays how many times the advocate shared by number and by rank in the selected time period
  • Reach - displays how big the advocates reach is represented by number and by rank in the selected time period
  • IMPORTANT: Reach is currently counting Facebook and Twitter as one reach not the actual number of followers. In 2015Q1, reach will reflect an advocate’s actual number of Facebook and Twitter followers.
  • Conversions - displays how many conversions the advocate influenced in the selected time period

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Export a customer list for remarketing efforts

Use the export option to export the entire list of advocates who qualify based on your defined report. Use the information in this list to remarket to these key segments.

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