Referral Events

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Referral Program Business Events

In a standard Refer a Friend program flow, the customer journey starts with a promotion on your website or in your mobile app. As a customer engages with the promotion and participates in your program, business events help track where they are at in their journey. Referral programs typically include the following events:

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Additional Events

Beyond the events listed above, retailers with Refer A Friend programs may also want to track the following additional events:

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Engagement Program Events

Engagement programs beyond referral, such as Drop A Hint, Friends & Family, and Influencer, will typically use the same core set of business events listed above with slight nuances to some of the event names. For example, in an Influencer program the Advocate Rewarded event is instead called Influencer Rewarded.