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Overview

One of the most effective ways to drive growth in an evergreen referral program is by launching a burst campaign. A burst is a strategic, limited-time enhancement of your existing program, typically featuring a more compelling or seasonal reward to drive urgency and maximize engagement. For example, you might double your typical reward (e.g., from 50to50 to 100) or increase a discount (e.g., from 20% off to 40% off) to align with a holiday or promotional event. With the right incentive and a well-planned marketing push, many brands see their referral performance double during burst periods.

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Key Benefits

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Boost Referral Performance by up to 200%

A burst campaign can double participation when paired with onsite promotions and outbound marketing efforts. The time-sensitive offer creates urgency, motivating customers to refer before the promotion ends.

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Align Your Referral Rewards with Broader Marketing Campaigns

Ensure your referral program remains competitive and compelling even during peak promotional periods. Maintain brand consistency by syncing referral incentives with seasonal campaigns, product launches, or major sales events.

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Test a Potential New Evergreen Offer

Not sure if a higher incentive would drive sustained growth? A burst lets you test it risk-free before committing to a long-term change. Analyze customer behavior and referral patterns to determine if a more generous offer should become permanent.

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Deliver an Exclusive Offer to a Targeted Audience

Bursts can be open to everyone or tailored for specific groups—such as VIP customers, first-time buyers, or select geographies. Work with your Customer Success Manager (CSM) to explore segmentation strategies that maximize impact.

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Burst Setup

Setting up Limited Time Bursts are easy within your Extole programs. We offer detailed guides for how to update the copy, creative and offer to align with the new campaign.
Bursting GuidesHow to Run a BurstA/B Testing Your OfferUsing Extole’s Campaign Editor