> ## Documentation Index
> Fetch the complete documentation index at: https://doc.extole.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Emails

> Learn more about the types of emails included in your Extole programs.

## Overview

[//]: # "What types of emails are included in Extole programs?"

Every type of Extole program comes with a full arsenal of emails to engage your customers and encourage them along their journey. Below are just a few examples of standard Refer A Friend emails that can be fully customized for your brand.

## Examples

The following emails are just a few examples of communications from real Extole-powered programs. Each program type has many additional email templates that the ones described here that can be used for various promotional strategies. Our platform also supports the creation of additional, fully custom emails beyond those built into a given program.

### Share Email

**From**: Your advocate\
**To**: Her friends\
**When**: At key moments of delight during the customer journey\
**Purpose**: To share an authentic, personal recommendation that results in high-converting\
traffic to your site

When you let your existing customers give personal recommendations about your brand or product, they will send compelling and powerful emails. Email is the highest converting referral channel—more effective than sharing on Facebook, Twitter, or Instagram. It’s also easier than a share link for referred friends to find later.

<img src="https://files.readme.io/5002a68134c0281ce839b9a90b05ddf2ba10bd90c38f8d924ef1681b4298e389-091b606-9d5807d-unnamed.png" alt="" width="30%" />

### Mail After Purchase Email

**From**: Your brand\
**To**: Every recent purchaser\
**When**: Triggered by and scheduled after conversion\
**Purpose**: To build on the excitement and experience every customer has after a purchase

In My Extole, you can schedule this email to go out immediately or after a specified number of days following the purchase. But don’t wait too long to inform your recent customers of their ability to refer—it's a high-performing and valuable moment of delight when they are more likely to refer.

<img src="https://files.readme.io/c6ac056ef90a81681c2a6a29bdc29a02d32df1ac64d8c66152da64d723bcb954-f9aa03f-75f0693-unnamed_1.png" alt="" width="40%" />

### Earned Reward Email

**From**: Your Brand\
**To**: Your Advocate\
**When**: After one of her referred friends makes a qualifying purchase\
**Purpose**: Deliver an earned reward, encourage another purchase from your advocate,\
spark more sharing

This email is one you want to have your advocate open without fail. The use of this reward represents an additional purchase opportunity, which adds value to your business and your advocate. Giving your advocates a great reward experience means they’re going to be more inclined to share again.

[//]: ___

<img src="https://files.readme.io/e1631370c27b7cb1d01e2753a2c86428e7384920b62dbd5a788aeb93834d45d7-c9acd05-f0f3d27-unnamed_3.png" alt="" width="40%" />