> ## Documentation Index > Fetch the complete documentation index at: https://doc.extole.com/llms.txt > Use this file to discover all available pages before exploring further. # Share Email & Reminder # **Overview** The Share Email & Reminder let advocates share your brand with friends via email, with an added option to send follow-up reminders. This two-step engagement helps maintain visibility and encourages friends to take action on their referral, especially if they missed the initial email. ![](https://files.readme.io/2749635417541badc9a89951cad682acc295cc33d026a7d0225254ac017e9140-d717fbcf_4308a0e7-fd39-46e4-8d6f-70695640eb06.png) # **Key Metrics** * **Open Rate** : Percentage of recipients who open Share or Reminder emails (impacted by subject line and sender effectiveness). * **Click-Through Rate (CTR)** : Percentage of recipients who click at least one link in the email. * **Conversion Rate** : Frequency with which friends complete the desired action after receiving or clicking the email. * **Unsubscribe / Opt-out Rate** : Percentage of recipients who opt out. High rates can indicate fatigue or poor targeting. * **Time to Convert** : Average time from the initial Share Email to Friend conversion. Helps determine optimal reminder timing. Check out the[ **Time from Share to Event report**](\) to get this data. # **Share Email Best Practices** Make the email feel like a genuine recommendation from a friend, with a clear offer and next step. The following structure aligns with variables in the Campaign Editor: ## **Subject Line & Preheader** * **Include Advocate name, brand, and the reward** * Example: *“Maria sent you 20% off at \[Brand]”* * **Use the preheader to reinforce** * Example: *“Maria uses \[Brand] and thought you’d like it too.”* * **Customizability** : The subject line can be preset by your team or made editable by the Advocate, depending on your configuration. ## **Body Structure** * **Message from Advocate** *(personalized)* : This is the custom message the Advocate sends. It’s included by default and can be pre-written by your team, editable by Advocates, or disabled entirely. * Example: *“Hey \[Friend], I’ve been using \[Brand] and wanted to share this with you.”* * **Brand Share Message** *(offer block)* : Highlight the incentive clearly. * Example: *“Get \$X off your first order at \[Brand].”* (Include key conditions if needed.) * **Primary CTA** : One clear button (e.g., *“Claim your discount”*) with a backup text link. * **Why It’s Worth It** : 1–3 short bullets with benefits, reviews, or guarantees. * **Trust & Privacy**: Explain why the Friend received the email and that no further emails will be sent unless they sign up. ## **UX & Design** * Mobile-friendly and skimmable. * Focused on one main action. * Avoid clutter and competing CTAs. # **Reminder Email Best Practices (for non-converted criends)** Send a gentle nudge, not spam. ## **Timing** * Send reminder only if the friend hasn’t converted. * Typical timing: 1–3 days after the original Share Email. * Consider longer delays for high-consideration products. ## **Positioning** * Acknowledge that it’s a reminder. * Example: *“Reminder: Maria’s \$20 off at \[Brand] is still available.”* ## **Content** * Personalized Message from Advocate: Included by default in the reminder as well. Configuration matches the Share Email: pre-written, editable, or disabled. * Keep it short and reiterate that a Friend shared a reward. * Restate the offer with the same main CTA. * Optionally include: * One review, a top product mention, or a quick FAQ line. * Reaffirm trust and control. * Example: *“Don’t want these? Click here and we won’t email you again.”* ## **A/B Testing Ideas** To optimize Share and Reminder emails, test: * **Subject Line Focus** : Advocate name first vs. brand/offer first * **From Name** : * *“\{\[advocate.firstName]} via Your Company”* * *“Your Company – invite from \{\[advocate.firstName]}”* * **CTA Copy** : “Claim your discount” vs “Shop with \$20 off” vs “Get started” * **CTA Layout** : Single CTA vs. repeated (top + bottom) * **Social Proof** : Include benefit bullets or reviews vs. none * **Reminder Timing** : 1 day vs. 3 days vs. longer delays for high-consideration products * **Reminder Tone** : * Short direct reminder * Reminder with urgency or expiration (only if the urgency is real) All A/B testing elements above can be edited directly in the **[Campaign Editor](\)**. To learn more, check out our **[A/B Testing Guide](\)**.