> ## Documentation Index
> Fetch the complete documentation index at: https://doc.extole.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting Started with Extole

> This guide will highlight the key concepts and activities that Extole users should feel comfortable with as they scale their program

# Key Concepts for Referral Marketing

* How Extole **[recognizes advocates and attributes referrals](/guides/getting-help/key-concepts/how-does-extole-recognize-advocates)**
* Impact of **[marketing plan](/guides/strategy-best-practices/tactics-strategy/how-to-market-your-program)** and **[reward](https://docs.extole.com/docs/referral-reward-strategy-retail)** on program success
* Who to reach out to at Extole for **[support](/guides/getting-help/meet-cate-your-24-7-program-assistance-chatbot)**
* Understand the difference between the **[visit type and quality filters](/guides/dashboards-and-reporting/visit-type-and-quality)**

# Key Activities for Managing your Campaigns

* **[Duplicate a campaign, apply and publish changes](/guides/programs-campaigns/managing-campaigns/making-updates-to-your-campaigns)**
* Update copy & creative in the **[Campaign Editor](/guides/programs-campaigns/campaign-creation-editing/using-extole-s-campaign-editor)**
* **[Schedule](/guides/programs-campaigns/managing-campaigns/pausing-ending-and-scheduling-campaigns#h_afd684d4a1)** a new campaign to go live
* Understand program performance from your **[dashboard](/guides/getting-help/program-and-campaign-dashboards)** as compared to **[benchmarks](/guides/dashboards-and-reporting/extole-dashboards-metrics/how-to-measure-and-benchmark-your-referral-program-success)**
* Run **[recommended reports](/guides/dashboards-and-reporting/recommended-reports)** from the **[Reports](/guides/getting-help/exploring-the-reports-page)** page
* **[Create a promotion link](/guides/getting-help/implementing-your-referral-program/creating-ctas/how-to-create-a-promo-link)** for new CTAs
* **[Upload](/guides/audiences-segmentation/my-audiences/upload-and-email-an-audience)** and **[send emails](/guides/audiences-segmentation/my-audiences/how-to-send-a-promotional-email-to-an-audience)** to Audiences
* **[Investigate a reward inquiry](/guides/rewards-management/reward-fulfillment/how-to-investigate-a-wismr-request)** and **[understand reasons they may not have been rewarded](/guides/rewards-management/reward-fulfillment/wismr-101-understanding-customer-reward-inquiries)**

These basics should help you easily launch new burst and test campaigns, understand how your program is performing, and get the support you need.