> ## Documentation Index
> Fetch the complete documentation index at: https://doc.extole.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding How Extole Counts People

> Program and Campaign Dashboards give you total counts of events, but you can use the Configured Funnel Report to understand the number of unique people who have done a specific event.

# Overview

Program and Campaign Dashboards give you total counts of events, but you can use the [Configured Funnel Report](https://intercom.help/extole-9fe74198ce07/en/articles/10772104) to understand the number of unique people who have done a specific event.

For example, our dashboards show a number of shares, whereas configuring a People count in the report, you could get a count of *unique* people who have shared with their friends. This table will explain the typical names and definitions associated with a Refer A Friend program. All metrics are customizable to your specific needs.

## Additional Resources

* [Sections and Metrics of Your Program and Campaign Dashboards](/guides/getting-help/program-and-campaign-dashboards)
* [Downloadable reports From Your Program and Campaign Dashboards](/guides/dashboards-and-reporting/extole-dashboards-metrics/downloadable-reports-on-program-and-campaign-dashboards)

| Name                                | Description                                                                                                                                                                                                                                        |
| ----------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Date                                | The date the metric is for.                                                                                                                                                                                                                        |
| Reach                               | Unique people viewing in-app or onsite promotions or emails (does not include links posted on social channels or untracked sources)                                                                                                                |
| Unique Promotion Clicks             | Unique people clicking on in-app promotions, onsite promotions, email promotions, or promotion links posted on social channels                                                                                                                     |
| Unique Promotion Click-Through Rate | (Unique promotion clicks/Reach) \*100. Unique Promotion Click-Through Rate is the ratio of unique people clicking on promotions to unique people viewing promotions (Reach does not include links posted on social channels or untracked sources). |
| Advocates                           | Unique people who have advocated on your behalf (e.g. the user has shared, dropped a hint, left a rating or a review, etc.)                                                                                                                        |
| Advocacy Rate                       | (Advocates/Promo clicks)\* 100. Advocacy Rate is the ratio of advocates to people clicking on promotions.                                                                                                                                          |
| Share Email Reach                   | Unique people opening a share email                                                                                                                                                                                                                |
| Unique Share Clicks                 | Unique people clicking on a share                                                                                                                                                                                                                  |
| Unique Share-Through Rate           | (Unique share clicks/Advocates) \*100. Unique Share-Through Rate is the ratio of unique people clicking on a share to unique advocates.                                                                                                            |
| Friend Visitors                     | Unique people loading the friend landing experience                                                                                                                                                                                                |
| Friends Rewarded                    | Unique people receiving a friend reward                                                                                                                                                                                                            |
| Unique Signups                      | Unique people signing up or registering                                                                                                                                                                                                            |
| Unique Signup Rate                  | (Unique signups/Unique share clicks)\* 100. Unique Signup Rate is the ratio of unique people signup up to unique people clicking on a share.                                                                                                       |
| Converters                          | Unique customers                                                                                                                                                                                                                                   |
| Unique Conversion Rate              | (Converters/Unique share clicks) \*100. Unique Conversion Rate is the ratio of unique customers to unique people clicking on a share.                                                                                                              |
| Advocates Rewarded                  | Unique people receiving an advocate reward                                                                                                                                                                                                         |
| Shipment Receivers                  | Unique people receiving a shipment                                                                                                                                                                                                                 |
| Unique Shipment Rate                | (Shipment receivers/Converters)\* 100. Unique Shipment Rate is the ratio of unique people receiving a shipment to unique customers.                                                                                                                |
| Customers Returning                 | Unique people returning an order                                                                                                                                                                                                                   |
| Unique Return Rate                  | (Customers returning/Shipment receivers) \* 100. Unique Return Rate is the ratio of unique people returning an order to unique people receiving a shipment.                                                                                        |