> ## Documentation Index
> Fetch the complete documentation index at: https://doc.extole.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Upload and Email an Audience

> The My Audiences page in your Extole account is your hub for uploading, managing, and emailing audiences.

# Overview

The My Audiences page in your Extole account is your hub for uploading, managing, and emailing audiences.

# Key Features

## Create Audiences

This page allows you to create audiences by easily uploading CVS, PSV, or JSON files of audience members. You can also create an empty audience to add members to at a later time.

![Screen Shot 2023-10-31 at 3.26.23 PM.png](https://extole-5ef307a0e5b1.intercom-attachments-7.com/i/o/syy27wia/1421732767/519f0e4a345668ef72ad9a5e8a12/22415462489491?expires=1778306400\&signature=0fdc1771277f43d32865d90c344c2aafed3dd00fef92a86a59d797ceb1ab5997\&req=dSQlF859n4ZZXvMW3nq%2BgStj7tyVtdex24cjVM8wXYIPiYrhOnKEy3N197xZ%0AqJjG5IvK6fVcfynMs%2FxWXeV4uY0%3D%0A)

## Manage Audience Members

Upload additional files to your audience to add, replace, or delete members in bulk. You can also add and delete individual audience members in-line.

![Screen Shot 2023-10-31 at 3.22.21 PM.png](https://extole-5ef307a0e5b1.intercom-attachments-7.com/i/o/syy27wia/1421732766/4c56b2035d94ad442d73d7aefbd9/22415462499987?expires=1778306400\&signature=7dcef4837b63425d4caf92307f3c9fdcb73d4fdfeea043859008be0d2a12544d\&req=dSQlF859n4ZZX%2FMW3nq%2BgR6aS6ATFsoM1F51mIwSTfyZsL7APvVNFKhtIL65%0APjjEV2rbLFaV%2FytI78u1QhYWEBM%3D%0A)

## Preview Audiences

Select any audience to see the first few members. Above the previewed members, you can see the total number of members as well as icons that allow you to refresh, edit, view info, and download the audience.

![Screen Shot 2023-10-31 at 3.17.45 PM.png](https://extole-5ef307a0e5b1.intercom-attachments-7.com/i/o/syy27wia/1421732764/228594c71d2717181a2248eed2cc/22415478655763?expires=1778306400\&signature=124eb5e41f9dab160d3df2dee4423c7e3928a79ed213ea61845b7d3e4a82c545\&req=dSQlF859n4ZZXfMW3nq%2BgUYMwxGRxlElBSmf9xjrUiphhVPFRG3726TV7eg6%0A2lg5gGoQZ3u1SZGc5QMXqGoOxZE%3D%0A)

## View Audience History

When you select an audience, and then click on the History tab above the preview, you'll be able to see all past actions for that audience, details for debugging purposes, any related reports, and JSON.

![Screen Shot 2023-10-31 at 3.23.34 PM.png](https://extole-5ef307a0e5b1.intercom-attachments-7.com/i/o/syy27wia/1421732761/c41fea2743d06a3cad290d2ba3aa/22415478660755?expires=1778306400\&signature=6be88592b49367a7eea16e3ad87fde50d076c5b4f21a9176029341ed54f6f7f9\&req=dSQlF859n4ZZWPMW3nq%2BgZ8LNj2%2BvYRjzpiGcLceDVUk58K6F5PMa1AeTout%0A6UGj2C4qsBTnG5FoSKJxFMgM04c%3D%0A)

## Email Audience

Hit the Email Audience button to configure and send a promotional email to your selected audience. Read our full guide on [How to Send a Promotional Email](/guides/audiences-segmentation/my-audiences/how-to-send-a-promotional-email-to-an-audience).

![Screen Shot 2023-10-31 at 3.25.23 PM.png](https://extole-5ef307a0e5b1.intercom-attachments-7.com/i/o/syy27wia/1421732784/d6d02e933a7ca884e9a38977f186/22415462534675?expires=1778306400\&signature=807f2f96a5337fcf5aba1127e2e9577d37fb32772c7ad4f43f9a4eda438e97bb\&req=dSQlF859n4ZXXfMW3nq%2Bgc1PEHUBeln4IidWflijeidNx6KwxPOXVG%2FzUtSg%0Ah6xW3yAXbIRG40gkSlcySFfdWSc%3D%0A)

# How to Email an Audience

Refer to our article on [How to Send a Promotional Email](/guides/audiences-segmentation/my-audiences/how-to-send-a-promotional-email-to-an-audience) to an Audience for more information.

# Live Audiences

Below the audiences you've created are audiences curated by Extole.

## Successful Advocates

**Who are my advocates who have shared and driven 1 high-quality outcome?**

You can target your Successful Advocates with **more marketing placements** (onsite CTAs, promotional emails) to **keep them sharing and driving more high-quality outcomes**. Let's move them into the Revenue Drivers segment!

## Revenue Drivers

**Who are my advocates who have shared and driven 2 high-quality outcomes?**

Similarly, target your Revenue Drivers with **increased marketing placements** (onsite CTAs, promotional emails) so that they **stay active and engaged**. The **more prominent your program** is and the **easier it is to access the share experience**, the more likely it is that these folks will move into your Super Advocates tier.

## Super Advocates

**Who are my advocates who have shared and driven 3-9 high-quality outcomes?**

Your Super Advocates are special -- you should **treat them differently**, and perhaps with **their own, unique program**. This segment is a **great candidate for an Influencer program**!

## Affiliates

**Who are my advocates who have shared and driven 10+ high-quality outcomes?**

Like your Super Advocates, your Affiliates would be a **perfect audience for an Influencer program**. The goal is to make it as **easy as possible for them to share** (i.e. deliver their share code in a personalized email, not an onsite share experience) and **give them a heightened reward** for doing so.

## Biggest Network

**Who has the deepest relationships?**

Entice those in the Biggest Network segment to **engage more** by offering **unique programs**, like **Nominate a Friend** or **Sweepstakes**.

## Most Engaged People

**Who has the highest number of events?**

Keep your Most Engaged People segment **engaged** and **thank them for their activity** with a **Surprise and Delight program**.

## Referred Friends

**Who has been shared with and what steps have they taken?**

**Remarket** to these folks to **get them to go on to convert** and then **become advocates** themselves!

## Successful Advocates, Revenue Drivers, Super Advocates, and Affiliates

Exporting the **Successful Advocates**, **Revenue Drivers**, **Super Advocates**, and **Affiliates** segments gives you a list of advocates in each segment with the following information:

* The date of their **most recent** **activity**. This includes **advocations** (e.g., shared, dropped a hint, left a rating, left a review, etc.) and **outcomes** (e.g., registered, converted, opened an account, etc.).
* **How many activities** they've performed.
* **How many people** they've influenced.
* **How many** **actions** they've influenced. Typically, these **actions** are **outcomes** (e.g., registrations, conversions, account openings, etc.).
* **How much revenue** they've influenced.

For more on these segments, please see our [Advocate Tiers article](/guides/audiences-segmentation/advocate-tiers).

## Biggest Network

Exporting the **Biggest Network** segment gives you a list of people who have a network size greater than 3, their network size, their network activity, the value of their network activity, their network size growth, and the most recent activity date of their network.

### Audience Data

**Network Size**: The total count of all of a person's "child" relationships. This is determined based on all the data we have about the person. A person's network size never shrinks. The three time-based attributes of a network are network activity, value of network activity, and network size growth.

1. **Network Activity**: A count of the number of people that were active in the network during the specified time period. Being "active" means they performed an **advocation** (e.g. shared, dropped a hint, left a rating, left a review, etc.) or an **outcome** (e.g. registered, converted, opened an account, etc.).
2. **Value of Network Activity**: The total value of \***outcome** \*events (e.g. registrations, conversions, account openings, etc.) during the specified time period.
3. **Network Size Growth**: the number of new relationships in the network for the specified time period. If an advocate refers a person who already has a network, then this growth number includes the friend's entire network.

## Most Engaged People

The **Most Engaged People** segment gives you the ability to see which consumers are interacting with your brand, regardless of whether they are an advocate, a friend, or both. ***Activities*** include \***advocations** \*(e.g. shares, hints dropped, ratings, reviews) as well as ***outcomes*** (e.g. registrations, conversions, account openings, etc.).

### Audience Data

Exporting the Most Engaged people segment gives you the following information:

* The date of the person's **most recent activity**
* The date of the person's **first activity**
* The date of the person's **last activity**
* **How many activities** they've performed (e.g., the sum of advocations and outcomes)
* How many **advocations** they've performed (e.g., shares, hints dropped, ratings, reviews)
* How many **outcomes** they've performed (e.g., registrations, conversions, account openings)
* The value of the **outcomes** they've performed

## Referred Friends

The **Referred Friends** segment gives you the ability to see all of the consumers who were referred and the ability to retarget or engage them. You'll get information about the referred friends in this segment as well as the advocate who referred them. If multiple people refer the same friend, the most recent advocate is listed here.
